One key point Magnolia is well known for is its outstanding, easy-to-use user interface for creating and managing websites. With Magnolia 5 (codenamed "GenUIne") we will take all this on step further primarily for the sake of an even more improved usability and extensibility. Although the development is still in the early stages, in this session we will explain how the two trails, the user interface design trail and the technical trail fit into the picture and what changes we have in mind. We will elaborate on how the interface trail will improve interactions within Magnolia and how these improvements will allow users to work more efficiently, making less mistakes and having more convenience and joy when using Magnolia. On the other hand, we will give you an insight on how we plan to lift Magnolia's backend GUI and architecture to a new technical foundation allowing us to easier maintain the backend codebase and that also allows customers to extend the functionality to introduce more sophisticated features much faster than before. Join us at the GenUIne session to get involved into the latest and greatest plans for one of the easiest to use Content Management Systems out there.